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Apple's AI Strategy 🍎
They won't add AI to products just for the hype.
Welcome to AI Wire — your smart shortcut to all things AI, without the jargon.
What we’ll cover today:
🤖 Trump renames AI. Big Tech reacts.
🍎 Apple says no to AI hype.
✈️ AI fights airline pricing.
🚀 Hormozi's AI business playbook.
Trump wants to replace “artificial intelligence” with “super intelligence” (SI). Big Tech is starting to follow.
Musk and Zuckerberg used the term on earnings calls. Musk even renamed SpaceX's AI division to SpaceXSI.
But Google, Microsoft, and Amazon stuck with “AI” on their calls. Not everyone is buying into the rebrand.
Superintelligence actually means AI smarter than humans. Changing the name doesn't make today's AI any smarter.
Does AI's name matter to you? |
Apple's new CEO, John Ternus, says the company won't add AI to products just for the hype.
That's an interesting stance from Apple, which spent years falling behind rivals and delaying its smarter Siri.
Ternus also questioned whether AI agents would replace apps. Apple still believes human-designed products matter.
Apple's betting that useful products beat flashy AI features. But that argument only works if Apple delivers.
Airlines are using AI to optimize ticket prices. Now startups are using AI to help travelers save money.
JetBack, Junova, and Refare track fares after booking and help recover money when ticket prices drop.
Junova found that 22% of tracked flights got cheaper. JetBack says it's already recovered $2.4 million for travelers.
But airlines can change the rules. Alaska Airlines has already restricted fare-drop claims, showing who still controls the game.
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📚 RESOURCE
Alex Hormozi and Replit CEO Amjad Masad break down customer acquisition, capital-efficient businesses, and how AI agents are transforming software creation. Learn practical strategies to build, grow, and scale businesses.
What do you think about today’s edition? |
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